From Biochemistry to Digital Marketing: How I Broadened My Career Path
Tiago Braga Carlos, Graduate
Account Manager
Digital Marketing Program
Become a digital marketer
in under 7 months
Learn flexibly online
without having to quit your job
Work with expert mentors
and build your portfolio
Get a free
Digital Marketing short course
Get a free
Digital Marketing short course
Curious about this program?
Contact us to find out if it’s right for you
“How would you like to get in touch?”
“I’m here to help you become a digital marketer”
Alana, Senior Program Advisor
Curious about this program?
Contact us to find out if it’s right for you
“How would you like to get in touch?”
“I’m here to help you become a digital marketer”
Alana, Senior Program Advisor
Our graduates now have tech jobs all over the world
Overview
Get in touch with usThe Digital Marketing Program
Your launchpad into a career in marketing
Gain a rigorous education in researching marketing materials and launching campaigns for various audiences, working with AI to automate—all with lifetime curriculum access
Build the technical skillset of every great marketer, adopting tools for campaign building, strategizing, researching, and branding, using WordPress, Canva, MailChimp, and more
Work with a team of active industry experts offering 1:1 mentorship on every assignment and project review, including a capstone project you’ll use to conquer your local job market
Earn real-world work experience with a stand-out portfolio and the chance to gain hands-on apprenticeship training with our partners: TechFleet, Democracylab & Digital Product School
Launch into the world of marketing and land the role you want with 1:1 career specialist guidance to build a competitive application package and job search strategy, all on our Career Support Center
Starting every two weeks
Learn online 30–40 hours/week for 5 months or 15–20 hours/week for up to 10 months
Top-quality mentorship
Our digital marketing mentors are seasoned industry experts with a 4.94/5 rating
Support from start to finish
Enjoy the Job Preparation Course with career coaching included
What makes digital marketing the right career?
Empathy is at the heart of marketing
Digital marketers work in a broad field, using their trained understanding of market trends, buying patterns, and branding to build custom campaigns for diverse audiences. They combine the hard skills of analytics and research with the soft skills of empathy and communication.
Marketers are a permanent staple of tech
Despite AI’s arrival and Big Tech layoffs, digital marketing positions continue to surge. LinkedIn recently dubbed “Digital Marketing Specialist” roles as the sixth most in-demand positions, reporting 860,000 global openings, meaning demand is only on the rise.
Work-life balance is baked in
Working remotely or hybrid is a top benefit of working in tech. Digital marketing offers a career that is creative, flexible, and yes, cost-saving. Graduates go on to earn more, work on rewarding projects that solve real problems—and enjoy more time for loved ones and hobbies at home.
What makes CareerFoundry the right school?
We’re the proven path to professional success
Since 2013 we’ve helped 7000+ career changers move from diverse backgrounds like teaching, taxi driving, or opera singing to tech professionals. Our model of industry-driven curriculum, flexibly-paced learning, and expert mentorship ensure graduates land careers they love.
Learn on your schedule, backed by our Job Guarantee
Study flexibly by choosing your own timeline. Immerse yourself in the curriculum, and build your portfolio around your other commitments. Work with your advisor on job coaching and land your first role within six months of graduation or your money back—that’s the Job Guarantee.
Our graduates stand out with cutting-edge skill sets
We’re constantly evolving our curriculum to be industry relevant, including projects on the pulse of market trends and the role of AI in your new career. Our curriculum team works closely with industry experts to ensure success—and our 90% graduate placement rate reflects that.
Digital Marketing Program Curriculum
A rigorous and industry-relevant education built with beginners and upskillers in mind
Skills-focused
Every aspect of the curriculum is designed for you to cultivate the industry’s most in-demand skills. From hard skills like research, strategic thinking, and writing for SEO, to the soft skills of stakeholder management and team collaboration—you’ll graduate well-rounded and job-ready.
Rigorously practical
Learn with a project-based curriculum that takes you beyond theory and into immersive tasks that will directly reflect the kind of work you’ll do on the job. Put everything you learn to immediate, practical use through hands-on projects you’ll build your extensive portfolio around.
Expert-written
Our instructional designers and editors work with skilled subject matter experts to write and continually update learning materials to teach the most cutting-edge content. Through mentorship and demonstrable project work, you’ll have the knowledge and skills needed to get hired.
Curriculum overview
Part-time
Flexible
Full-time
Intro to Digital Marketing
approx.
1 month
1 month
Digital Marketing Immersion
approx.
6 months
6 months
Intro to Digital Marketing
approx.
0.5 - 1 month
0.5 - 1 month
Digital Marketing Immersion
approx.
3 - 6 months
3 - 6 months
Intro to Digital Marketing
approx.
0.5 months
0.5 months
Digital Marketing Immersion
approx.
3 months
3 months
Completion times are approximations based on the progress of our current students and graduates
Intro to Digital Marketing
Digital Marketing Immersion
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
Learn about the various digital marketing channels and how to break down a digital marketing strategy.
1.2 Personas & Competitors
Develop a buyer persona and conduct competitor research to inform the development of a brand.
1.3 Defining Your Brand
Explore the concept of branding and design a brand and Unique Value Proposition for your business.
1.4 Planning a Digital Marketing Campaign
Learn how to plan a social media marketing campaign.
1.5 Creating Digital Content
Discover how to create branded content for Instagram and launch a social media marketing campaign.
1.6 Digital Marketing Careers
Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.
1.7 Marketing Analytics
Analyze the performance of your campaign and compare the results against your key performance indicators (KPIs). Learn how to draw insights from the data to best inform future strategy recommendations.
1.8 Presenting Campaign Results
Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.
Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.
Achievement 1
Achievement 2
Achievement 3
Achievement 4
Achievement 5
Content Marketing
Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).
Digital Marketing Fundamentals
Intro to Content Marketing
Target Market Research
Branding & Buyer Personas
Blog Writing
Landing Page Creation
Launching a Website
Portfolio Case Studies
Capstone Project
SEO & Email Marketing
Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.
On-Page SEO
Off-Page SEO
Google Analytics
Email Marketing Fundamentals
Writing for Email Marketing
Email Design & Campaign Launch
Project Reflections
Data Interpretation & Reporting
Capstone Project
Social Media Marketing & Branding
Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.
Social Media Marketing Strategy
Content Planning & Calendars
Social Media Branding
Client Presentations
Creating Social Media Content
Creating Video Content
Community Management
Growth Strategies
Capstone Project
Performance Marketing
Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.
Intro to Paid Marketing
Developing Ethical Ad Strategies
Creating Facebook Ads
Creating Google Ads
Analyzing Ad Performance
Performance Optimization & A/B Testing
Performance Report & Case Study
Capstone Project
Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.
Intro to Multi-Channel Marketing
Metrics in Multi-Channel Marketing
Analyzing Channel Performance
Cross-Channel Correlation Analysis
Creating & Presenting a Multi-Channel Strategy
Project Management for Digital Marketers
Collaboration & Writing Briefs
Digital Marketing Portfolios
Capstone Project
Intro to Digital Marketing
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
1.2 Personas & Competitors
1.3 Defining Your Brand
1.4 Planning a Digital Marketing Campaign
1.5 Creating Digital Content
1.6 Digital Marketing Careers
1.7 Marketing Analytics
1.8 Presenting Campaign Results
Digital Marketing Immersion
Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of six Achievements, consisting of several tasks each.
Preparing & Analyzing Data
Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).
-
Digital Marketing Fundamentals
-
Intro to Content Marketing
-
Target Market Research
-
Branding & Buyer Personas
-
Blog Writing
-
Landing Page Creation
-
Launching a Website
-
Portfolio Case Studies
-
Capstone Project
SEO & Email Marketing
Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.
-
On-Page SEO
-
Off-Page SEO
-
Google Analytics
-
Email Marketing Fundamentals
-
Writing for Email Marketing
-
Email Design & Campaign Launch
-
Project Reflections
-
Data Interpretation & Reporting
-
Capstone Project
Social Media Marketing & Branding
Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.
-
Social Media Marketing & Branding
-
Content Planning & Calendars
-
Social Media Branding
-
Client Presentations
-
Creating Social Media Content
-
Creating Video Content
-
Community Management
-
Growth Strategies
-
Capstone Project
Performance Marketing
Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.
-
Intro to Paid Marketing
-
Developing Ethical Ad Strategies
-
Creating Facebook Ads
-
Creating Google Ads
-
Analyzing Ad Performance
-
Performance Optimization & A/B Testing
-
Performance Report & Case Study
-
Capstone Project
Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.
-
Intro to Multi-Channel Marketing
-
Metrics in Multi-Channel Marketing
-
Analyzing Channel Performance
-
Cross-Channel Correlation Analysis
-
Creating & Presenting a Multi-Channel Strategy
-
Project Management for Digital Marketers
-
Collaboration & Writing Briefs
-
Digital Marketing Portfolios
-
Capstone Project
The Future of Digital Marketing and AI
It’s no secret that the tech industry evolves quickly. Digital marketers—like all professionals—need to stay up-to-date with automation, AI, and relevant new tooling. At CareerFoundry, it’s our job to ensure you’re a top hire with industry-relevant experience.
Not only are we expanding our curriculum to help you supercharge your career and explore the power of AI—but we’re also offering regular, live events hosted by expert mentors on utilizing automation to maximize productivity. This way our graduates stay one step ahead of the competition.
Create head-turning work with industry-standard tools
A pillar of your marketing education is, of course, tooling. Attend free workshop events and become a CareerFoundry student to gain free trials and exclusive discounts. Whether immersed as a student, or still researching digital marketing, prepare to explore industry staples: Canva, MailChimp, WordPress, Google Analytics, Facebook and Google ad managers, social media platforms, and more.
Student perks
Get exclusive hands-on work experience
- ✓ Gain real-world marketing experience and apply for one of our partner apprenticeships
- ✓ Build a portfolio based on real-world projects, including an optional bonus project
- ✓ Forge a stand-out applicant profile built on portfolio work, end-to-end capstone projects, industry exposure, and demonstrable expertise you can point top employers to
- ✓ Build your soft skills on external work experience placements and partner with other digital marketers, engineers, data scientists, developers, and product managers
I am beyond grateful for the apprenticeship as it actually led to me landing a full-time job. Thanks to both CareerFoundry and Tech Fleet this past year has been an amazing success!
Attend your first digital marketing event
Join free events and skills workshops to explore digital marketing with industry professionals! Bring questions to the Q&A, gain insider knowledge, and take the first step in your future career.
Join free, online events with leading digital marketers. Bring your questions for our experts!
Success Stories
Our students go on to launch challenging new careers in the tech industry
From Corporate Banking to Innovative Startup: How I Pivoted My Career To Stay Relevant in a New Country
Alice Ruiz Pereda
UX Designer at Mikata Health
Read story
From Print Publishing to Digital Design: How I Retrained To Stay Relevant in a Changing Industry
Gaelle Monin, Graduate
UX/UI Designer at Pixel Fridge
Read story
From Sales Executive to UX Designer at the BBC: How I Landed My First Job in the Industry
Sara Lowry, Graduate
Junior UX Designer at BBC iPlayer
Read story
Emily’s Career in Design So Far: From Industrial Designer to Global UX Lead
Emily Lai, Graduate
Service Design Director at Pegasystems
Read story
Data for Social Good: Why I Chose To Learn Data Analytics (and How the Edie Windsor Scholarship Made It Possible)
Brittany Anderson-Freese, Graduate
Program Manager at Signature Health
Read story
From Barista to Data Analyst: How I Transformed My Career In Less Than 6 Months
Elizabeth Decker, Graduate
Data Analyst at JLMI
Read story
From Community Manager to Software Developer: How I Found My Niche in Web Development
Tanimara Santos, Graduate
Software Developer at onepoint
Read story
Portfolio projects
Our graduates now work at...
Digital Marketing Program admission criteria
What you need:
The motivation to transform your career
The program requires commitment as it takes about 650 hours to complete. You should be prepared to set aside at least 15-20 hours per week to study to complete the program within 7 months.
An interest in digital marketing
If you're already reading books and blog posts about different types of digital marketing, that's a great start. If you are unsure if digital marketing is really for you, here are some great ways to explore:
- Take our free digital marketing short course
- Get a free consultation with one of our program advisors who will give you personal feedback on which direction to go based on your interests and goals
Written and spoken English skills at a B2 level or higher
A computer (macOS, Windows, or Linux) with a webcam, microphone, and an internet connection
A smartphone
What you don’t need:
A background in marketing or tech
This program is designed to take you from beginner to job-ready—regardless of your background. And now more than ever, employers see bootcamp graduates as excellent job candidates. A 2021 study by Career Karma found that companies as respected as Amazon, Google, Facebook, and Microsoft are some of the largest employers of bootcamp graduates. The same study revealed that, in 2020, those same companies hired up to 120% more bootcamps graduates than they did in 2019!
Unlimited free time
You can study part-time at 15-20 hours per week to finish the program within 7 months; or complete the program in as little as 3 months by studying up to 30-40 hours per week.
To learn all on your own
You can enjoy the flexibility of online learning with the accountability and one-on-one attention traditionally associated with brick-and-mortar institutions. Much like a college professor might inspire you to pursue a career in a certain field, your mentor, tutor, career specialist, and student advisor will keep you motivated and on track.
Price and payment options
Next start dates:
Pay upfront
Get 5% off your tuition when you make a one-time, upfront payment.
upfront, then for months
Pay monthly
Pay today to secure your place, and then per month for months.
€6900
€1500 upfront, then €450 for 12 months
Pay monthly
Pay €1500 today to secure your place, and then €450 per month for 12 months
€0
Only available for residents in Germany
Bildungsgutschein
Talk to your local job center to find out if you're eligible. You can download our application guide for step-by-step instructions.
Pay upfront
Get 5% off your tuition when you make a one-time, upfront payment.
upfront, then for months
Pay monthly
Pay today to secure your place, and then per month for months.
€6900
€1500 upfront, then €450 for 12 months
Pay monthly
Pay €1500 today to secure your place, and then €450 per month for 12 months.
€0
Only available for residents in Germany
Bildungsgutschein
Talk to your local job center to find out if you're eligible. You can download our application guide for step-by-step instructions.
Need a more flexible payment plan?
We can set up a custom payment plan that better suits your needs. Book a call with a program advisor to learn more.
Talk to your program advisor
FAQ
1. Is digital marketing a secure career choice?
In short, yes—there’s a high demand for qualified digital marketers. In fact, according to Forbes, marketing management is among the 50 best jobs in America for 2022 in terms of job satisfaction.
Curious about what salary you could earn? Check out our digital marketing salary guide.
2. What are the prerequisites and requirements for the program?
This program is designed with the absolute beginner in mind. Meaning, there are no prerequisites or prior experience in digital marketing or tech required.
Regardless of age or background, we’ve built a learning experience to ensure your success. From the catered curriculum and hands-on exercises to one-on-one mentorship and support throughout.
What’s required*:
- Motivation to transform your career
- Interest in digital marketing
- Written and spoken English proficiency at a B2 level or higher
- A computer (macOS, Windows, or Linux) with a webcam, microphone, and an internet connection
- A smartphone
3. Which tools will I use and what are the costs?
For Intro to Digital Marketing ,you’ll be using the tools; Canva, Instagram, and several Google Apps such as Google Docs, Google Sheets, and Google Slides.
For the immersive Digital Marketing Program, you’ll mainly be using WordPress, Google Sheets, Google Analytics, and ad manager tools such as Google, Facebook, as well as social media platforms like Instagram, Facebook, and Twitter.
In terms of tooling costs, you'll need to pay €40 (or equivalent in your currency)/per month for 1–2 months (depending on your pace of the program) to create a website and portfolio on WordPress. Additionally, you’ll have a one-time payment of €20 for your ad budget with Google and Facebook.
All the other tools you’ll need in this program are free to use.
4. What are the minimum system requirements?
We recommend a minimum of 4 GB of RAM on your device, but 8 GB would be preferable. Compatible operating systems include: Windows 11, macOS versions 10.13 and later, Ubuntu, Debian, CentOS, or Fedora (Linux).
5. Is the program 100% online?
Yes, the program is entirely asynchronous and online—so you can study when and wherever you’d like so long as you can get online and stay on track for graduation.
But this doesn’t mean the learning experience is isolated or lonely! You’ll have regular contact with your mentor, tutor, student advisor, and career specialist—as well as full access to our active student community on Slack.
6. How long does the program take to complete?
The program is flexibly-paced within a 7-month duration. There are two deadlines along the way that we’ve put in place to help keep you on track for graduation.
Expect to devote a minimum of 15-20 hours per week to graduate within that maximum time frame. This is considered part-time study, and matches the default pacing of the program. If you’d like to graduate in as little as four months, you can devote 30-40 hours per week to reach that goal.
7. What’s included in the program tuition?
The Digital Marketing Program offers you a complete career change package—from expert-authored curriculum and hands-on projects, to personalized mentorship and career coaching. Find out more here:
- How it works: From curriculum details to your career change team, and beyond—here are the details.
- Meet our mentors: Get to know who the CareerFoundry mentors are and how the dual-mentorship model works.
- Career services: Everything you need to know about our personalized career coaching, Job Preparation course, Career Support Center, alumni community, and more.
- Graduate outcomes: Here’s some of the work our graduates did in the program—and where they’re at today.
8. Are there payment plans available?
Yes, we offer two payment options. You can save 5% of your total tuition by paying it up front. Alternatively, you can pay a set amount up front to reserve your place in the program, and the remainder in 10 monthly payments (regardless of when you graduate from the program).
Still not feasible for you? Book a call with a program advisor to see if you’re eligible for a customized payment plan.
9. Does CareerFoundry offer full or partial scholarships?
While we do offer an ongoing tuition reduction to active U.S. military personnel and veterans, as well as periodic, partial scholarships/tuition reductions, we do not offer any full scholarships or funds at this time.
If you’d like to learn more about any of these offers, please reach out to a program advisor.
10. What’s the refund policy if I change my mind?
If you’re not happy with the program in the first 14 days from the start date, you can simply cancel for a full refund.
If you are 60% or less of the way through the program duration (not including any extensions) and need to cancel for any reason, you may be eligible for a prorated refund. For more information, see our full terms and conditions.
11. Do I get a certificate at the end?
You will receive a signed CareerFoundry certificate when you complete the program. This will make it easy for you to share your new qualification on LinkedIn and with potential employers or clients.
12. Is the program accredited and what does ZFU-approved mean?
While the program is not university accredited, it does undergo a rigorous quality assurance and certification process with the ZFU (Staatliche Zentralstelle für Fernunterricht)—the state body for distance learning in Germany.
This process ensures that the program meets a high stand for an excellent and effective learning experience.
On successful completion of this certification process, the program is assigned a unique approval number (7409322) which can be checked against a public register.
13. Are there eligibility requirements for the job guarantee?
There are conditions that graduates need to meet in order to be eligible for the job guarantee. We’re transparent about these requirements because we want them to be easy for you to follow and because we know they genuinely help graduates succeed in their job search.
You’re eligible for the job guarantee when:
- You’ve successfully completed 100% of your CareerFoundry program as well as our free Job Preparation course.
- You’re applying to at least five relevant jobs a week.
- You live in a metropolitan area with a population above 200K people in any of the following countries: USA, Canada, European Union or EFTA countries, UK, Australia, or New Zealand (or you’re willing to relocate).
- And when you meet other qualifying criteria. Please read the full terms and conditions.
14. What kind of job can I get after the program?
Based on the program’s comprehensive curriculum, you’ll be ready to apply for and step into a junior digital marketing role or mid-level digital marketing position.
Keep in mind that many job ads for digital marketers ask for 2+ years of experience, but it is often part of their "wishlist" rather than a requirement.
If you have transferable skills from your previous career, it’s possible to land a more senior role. Your dedicated career specialist (during the Job Prep course) will help you understand your transferable skills and craft the right narrative to present in your job application materials.
How would you like us to contact you?
Book a time to speak with a program advisor
Send us a message
What questions do you have about the program? We're happy to help.
Thank you!
Our program advisor will be in touch with you shortly.
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