Become a digital marketer

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These tutorials cover:

Field overview
Marketing metrics
Hands-on exercises

Intro to digital marketing

Learn what digital marketing is and what digital marketers actually do.

Digital marketing channels

Explore the most important marketing channels and learn how to decide which ones to focus on.

How to do research for your campaign

Discover techniques to determine your target group, messaging, and imagery.

Marketing metrics

Learn the most common metrics marketers use to set goals and measure success.

Producing creatives

Get hands-on and produce your first creative for your marketing campaign.

Final test (optional)

Check your knowledge at the end of the course and get ready to launch your career change.

Do I need prior experience?

This course is designed with the absolute beginner in mind—you don’t even need a background in marketing or tech. It’s an excellent starting point for your career-change journey.

Is this really free?

The course is cost and commitment-free. It’s a great way to get a sense of whether you’d like to work in digital marketing before you invest money in your career change through any paid courses or training.

How much time will it take?

The course is self-paced. Once you sign up, you’ll get full access to the course. The tutorials each take around 15 minutes to complete, but you can complete them whenever it works best for you.

Will I get a certificate upon completion of this short course?

Unfortunately, we do not offer any form of certification upon completion of our short courses, however, full certification is available to those who successfully complete our programs of a longer duration like UX Design, Data Analytics, UI Design, Product Management, Web Development & Digital Marketing. These programs are all certified by the Zentralstelle für Fernunterricht (the State Central Office for Distance Learning in Cologne, Germany).

Learning with CareerFoundry

If you fall in love with digital marketing during the free course and want to pursue a career in digital marketing, we're here to help! Our full Digital Marketing Program will guide you through your first marketing campaign from start to finish in as little as four months. The full program includes expert mentorship, a rigorous curriculum that’s in sync with the industry, hands-on projects, and a portfolio project review. It’s the next step toward becoming a successful digital marketer and landing the job of your dreams!